On 2 February 2018, the Egyptian authorities blocked the Accelerated Mobile Pages (AMP) service in Egypt, after some websites (Mada Masr included) used it to overcome the blocking. AMP is a service provided by Google that aims at improving the performance of webpages on smartphones. This is done by enabling web publishers to increase the upload speed of their pages. Many well-known websites depend on this service, and hence its ban blocked users from reaching millions of websites. It should be noted here that on the same day of the AMP blocking, AMP website was also blocked.